Blockbuster is making it even easier to rent movies online since it tries to meet up with it’s main competitor Netflix.
With 2004, Blockbuster started offering customers an unique service for online motion picture rentals. Before that, to rent movies online could only be achieved through Netflix who was doing greater than bricks and mortar type rental stores.
For example, Hollywood Video, which was once condidered a leader construction business, has seen it’s business go down since online movie rentals came along.
Lucky for Blockbuster, they could actually adapt to the changing landscape of the online movie rental business fast enough to stay in business.
What does Blockbuster offer that the others don’t? Today, it’s Netflix that has to do some catching around Blockbuster. Blockbuster customers are able to rent on Blu-Ray with no extra cost. Netflix charges extra for this benefit.
The other key advantage Blockbuster has above Netflix is its brick-and-mortar stores. While traditional retail outlets seemed in the beginning to be an old-fashioned handicap for people looking for movies to rent, today Blockbuster markets their stores as an added perk that Netflix doesn’t have.
And it’s true: with 7, 000 stores with 21 countries, Blockbuster makes it easy to return movies locally.
So if a customer feels like renting a movie for the weekend but doesn’t want to venture out to your store, they can rent online from Blockbuster, then drop it with the store on their method to work on Monday morning.
Blockbuster also offers one more benefit over Netflix: game rentals. Netflix doesn’t offer sport rentals but does have a multitude of movies and TV shows available.
Blockbuster’s inventory has long included games, so it was an organic and natural choice to include performance rentals when Blockbuster started offering online movie leases.
To rent 1, 2 or 3 movies at one time costs the same. The fixed monthly bills are $8. 99, $13. 99 together with $16. 99.
Do these benefits make Blockbuster a much better choice than Netflix? That will depend on your perspective. If you’re some sort of Blu-ray owner, then yes, it’s better to rent movies online from Blockbuster.
If you’re a gamer, then yes, it’s better to help rent movies online with Blockbuster.
If all you’re looking for a good selection of flicks and don’t mind mailing DVDs into Netflix, then the two services are basically same.
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